These days, women are doing more business in the coffee shop than on the golf course.
The way we do business keeps changing and will keep changing. It used to be the golf course was one of the best places to do a deal outside the office.
While the golf course may continue to be a valuable place to build and maintain stable business relationships, the coffee house has re-emerged as a place to meet new connections, reconnect with old friends and colleagues and collaborate with others as you work on new possibilities in life over 60.
As technology advances and more and more people have the freedom to work virtually, cafes and coffee shops like Starbucks, Dunkin’ Donuts, Costa, Cafe Rouge and hosts of independent stores are quickly becoming favourite venues for doing business.
Why? Here are some of the coffee shop plus points.
Coffee shops tend to put a lot of effort into creating an atmosphere that is comfortable and welcoming, perfect for putting others at ease during a meeting. Meetings held in offices or business centres tend to have a sterile feel to them, which makes the entire interaction less personal and comfortable.
A casual environment is perfect when you want a place to have the first meeting with some different people – potential partners, possible associates or would-be employees, new friends and old friends.
Surmising how others would fit into your business, or reflecting on a pending opportunity someone brings to you, may come more comfortable for you in a coffee shop. The environment is both familiar yet detached.
Almost every coffee shop worth its beans offers wireless Internet access – and if they don’t, they probably won’t be around for long. With the hyper-connectivity of millennial entrepreneurs, your neighbourhood coffeehouse serves as a meeting place to create new business concepts and enable online collaboration. Years ago, Bill Gates and Steve Jobs launched their start-up in a garage.
The next pair of brilliant entrepreneurs might launch their dream while sipping a latte at their favourite hang-out.
It’s an atmosphere everyone can enjoy. You can meet up with others to work together, mentor and share, whether it’s to co-author an e-book, share background for website development, learn about the latest in social media or brainstorm about new ventures.
The new office
Many of these establishments have smaller, separate rooms that are perfect for an offsite or private meeting. Instead of holding an office meeting at the office, this comparatively more social environment can be great for spawning creative solutions for any issues your company may be facing. And, to stimulate creative problem-solving, you have the great coffees and other menu items that help energise the mood and create a moment perfect for brainstorming.
So, whether you play golf or not, consider the benefits of connecting at a local coffee shop. They’re a great venue for building relationships, solving problems and discovering new opportunities.